Business Leader Thas Naseemuddeen of Omelet Discusses Worldwide Growth Amidst a Global Pandemic
Adweek has launched an insightful interview series called "Open Plan", focusing on company leaders and their strategies for defining a new normal in the post-pandemic world. The series aims to provide valuable insights into how companies are adapting to the complex and potentially volatile topic of returning to the office during the pandemic.
The initial focus of the Covid-19 lockdowns was on proposed dates and mask protocols for returning to the office. However, the pandemic has made the topic of returning to the office a complex and potentially volatile issue for many organizations worldwide. The "Open Plan" interview series discusses how companies are navigating this challenge, finding a balance between productivity and the emotional well-being of their teams.
The process of defining a new normal and finding this balance can be elusive. The goal for many organizations is no longer a return to normalcy, but rather defining a new normal. This new normal involves finding a balance between the physical office and remote work. The series discusses changes in thinking about offices and remote work, emphasising the need for flexible work environments that adapt to evolving employee needs and business goals.
Companies are focusing on balancing in-office collaboration with the benefits of remote work to foster productivity and culture. They consider factors like employee preferences, technology integration, workspace design, and maintaining engagement and innovation across hybrid teams. The "Open Plan" interview series also highlights the importance of prioritising employee well-being and engagement in this new normal.
Adweek's recent August 2025 issue highlights trends around workplace evolution and marketing/advertising industry shifts, emphasising adaptability and thoughtful leadership in changing work models. The interview series likely aligns with themes of reimagining office space usage, leveraging digital tools, and redefining company culture to support flexible and hybrid work arrangements.
In summary, companies must balance remote work and in-person collaboration, adapt office design to support hybrid interactions, integrate technology that enables seamless communication, prioritise employee well-being and engagement, and stay agile to continuously refine policies as needs evolve. This approach helps companies navigate ongoing shifts in how work is done post-pandemic, shaping a sustainable "new normal" for offices and remote work.
- As the pandemic has altered the landscape of work, many organizations are turning to 'defi' - a new approach that blends physical and virtual workspaces, aiming to ensure 'workplace-wellness' and 'health-and-wellness' within the broader 'science' of employee welfare.
- In the evolving business world, 'finance' departments are taking keen interest in 'open plan' strategies that promote flexibility, understanding that the success of these initiatives is crucial for productivity, 'productivity' being a key driver for long-term profitability.
- The 'Open Plan' interview series, in its efforts to illuminate solutions for a post-pandemic world, sheds light on the significance of 'health-and-wellness' initiatives in the workplace, emphasizing the need for circumspect leadership in the journey to redefine company culture and foster a harmonious blend of 'science', 'business', and 'health-and-wellness'.
