Collaboration of Truecaller with Khyaal for Safeguarding Elderly Population from Fraudulent Activities
In the ever-evolving digital landscape, the need for protection against scams has become paramount, especially for the elderly. Recognising this, Truecaller and Khyaal have joined forces to safeguard senior citizens in India from potential fraud[1][3][5].
Established in 2020 by Hemanshu Jain and Pritish Nelleri during the COVID-19 pandemic, Khyaal's primary mission is to simplify retirement and enrich the lives of senior citizens. By fostering engagement, learning, and independence, Khyaal has become India's number one app for senior citizens, with over 3 million seniors and growing[2].
Truecaller, headquartered in Stockholm and publicly listed on Nasdaq Stockholm since October 2021, brings its advanced caller identification and spam protection technology to the table. In 2024 alone, Truecaller identified and blocked nearly 56 billion unwanted calls[4].
The partnership aims to ensure digital safety and fraud prevention for India's elderly. Specific initiatives include providing Khyaal members an exclusive 50% discount on Truecaller Premium membership, which offers enhanced spam blocking and advanced safety features tailored to protect seniors from fraudulent calls[1][3][5].
Moreover, the collaboration will co-create educational content focused on scam awareness. This includes "New Scam Highlights" sessions decoding emerging fraud tactics, interactive "Spot the Scam" workshops and contests, guidelines on handling calls from unknown numbers, and testimonials from Khyaal seniors who successfully avoided scams[1][3][5].
This content will be delivered through a mix of digital and on-ground formats. Workshops and sessions will be accessible on the Khyaal app, while physical awareness sessions and safety booths will be set up at Khyaal's "50Above50" event, providing practical, hands-on digital safety education for seniors[1][3][5].
This comprehensive approach combines technology with education and community engagement to build a safer communication environment for India's senior citizens, addressing their vulnerability to fast-evolving scam tactics[3][5].
Beyond digital safety, Khyaal offers live workshops, games, safe payments, on-demand assistance, gold investment, offers, travel packages, and various other benefits to seniors[6]. With the addition of Truecaller's fraud prevention technology, the app is poised to offer an even more robust and secure platform for India's senior citizens.
[1] Khyaal Press Release - Partnership with Truecaller [2] Khyaal Website - About Us [3] Truecaller Press Release - Partnership with Khyaal [4] Truecaller Annual Report - 2024 [5] Khyaal Blog - Enhancing Digital Safety for Seniors [6] Khyaal Website - Services for Seniors
- In the digital landscape, Truecaller and Khyaal are collaborating to safeguard senior citizens in India from potential scams.
- Established during the COVID-19 pandemic, Khyaal's mission is to simplify retirement and enrich the lives of senior citizens, making it India's number one app for senior citizens.
- Truecaller, with its advanced technology for caller identification and spam protection, is bringing this expertise to the partnership to ensure digital safety and fraud prevention for India's elderly.
- The partnership offers Khyaal members an exclusive 50% discount on Truecaller Premium membership, providing enhanced spam blocking and advanced safety features.
- Alongside this, the collaboration will co-create educational content focused on scam awareness, delivering practical, hands-on digital safety education through a mix of digital and on-ground formats.
- Beyond digital safety, Khyaal offers a variety of other benefits to seniors, including live workshops, games, safe payments, on-demand assistance, gold investment, travel packages, and more, making it an even more robust and secure platform for India's senior citizens.
