GeoBlue Rebrands as BCBS Global Solutions, Expanding Role in International Health Insurance
GeoBlue, a prominent provider of global health insurance solutions, has revealed a rebrand to Blue Cross Blue Shield Global Solutions (BCBS Global Solutions). The change comes with a new visual identity and a consolidated website, reflecting the company's expanded role in supporting organisations, individuals, and Blue Cross and Blue Shield companies worldwide.
The rebrand signifies the latest chapter in the company's evolution. Originally part of the Blue Cross Blue Shield Association, it first operated as Blue Cross Blue Shield Global Solutions. Later, it adopted the name GeoBlue to emphasise its global reach and services tailored to international clients.
The new name, BCBS Global Solutions, signifies a return to its roots while embracing its expanded role. The company now offers a broader range of services, including global health insurance, travel insurance, and international health and wellness solutions. The refreshed visual identity and consolidated website aim to better communicate these services and enhance user experience.
Blue Cross Blue Shield Global Solutions (BCBS Global Solutions) has emerged from the rebrand, marking a significant step in the company's history. The new name and visual identity reflect its commitment to supporting organisations and individuals with global health insurance solutions, while the consolidated website ensures seamless access to these services.
