Growth Rate of Calcium Supplement Industry Forecast to Reach 7.4% by 2034
The calcium supplement market is experiencing significant growth, with a projected value of USD 9.4 billion by 2034, according to recent industry reports. This expansion is particularly noticeable in the Asia-Pacific region, which accounted for 38.8% of market revenue in 2024, amounting to approximately USD 1.7 billion.
The region's dominance is driven by a combination of factors. A rapidly aging population, increasing demand for bone health products, rising disposable incomes, and government campaigns addressing nutritional deficiencies have all contributed to this growth. Furthermore, a cultural preference for dietary supplements, combined with a robust distribution network of pharmacies, e-commerce, and direct-selling channels, ensures high accessibility and sustains APAC's market leadership.
Calcium Carbonate holds the largest market share, accounting for 46.9% in 2024. Known for its cost-effectiveness and widespread use, calcium carbonate provides 40% elemental calcium. Other forms of calcium supplements include calcium citrate, containing 21%; calcium gluconate, containing 9%; and calcium lactate, containing 13%.
Pharmacies lead the distribution of calcium supplements, with a 39.4% share in 2024. Trusted for reliable supplement guidance, pharmacies offer a convenient and familiar outlet for consumers seeking calcium supplements.
Notable players in the global dietary supplements and nutraceuticals sectors include DSM Nutritional Products AG, Glanbia Nutritionals, BASF SE, Abbott, Amway, and Herbalife Nutrition Ltd. While the company expected to have the largest market share in calcium supplements in the Asia-Pacific region in 2025 is not explicitly named, these leading companies are poised for strong competition.
Brands like Nutrilite by Amway and Nature Made continue to lead the market with consumer education and third-party verification. Nutrilite emphasizes traceability and plant-based nutrition, with a focus on the Nutrilite Cal Mag D product, which sources calcium from algae (Algas calcareas). Nature Made, a Pharmavite brand, continues to lead with consumer education and third-party verification, using the USP Verified Mark on products like Calcium With D3.
Tablets dominate the market, capturing a 58.2% share due to their ease of use, precise dosing, and widespread consumer trust. The market is expected to grow at a CAGR of 7.4% between 2025 and 2034.
Daily calcium requirements vary based on age and gender. For women, the recommended intake is 1,000 mg per day between ages 19 and 50, rising to 1,200 mg after the age of 51. Men between 19 and 70 years require 1,000 mg daily, with those aged 71 and older increasing their intake to 1,200 mg. The upper daily intake limit has been set at 2,500 mg for adults aged 19 to 50 and 2,000 mg for those 51 and older to prevent health issues from overconsumption.
Recent industry developments include Pfizer's strategic spin-off and merger of its Upjohn division, which included Caltrate, with Mylan to form Viatris, refocusing Pfizer on innovative medicines. GSK Consumer Healthcare, which included Caltrate competitor Os-Cal, was recently demerged and merged with Pfizer's consumer health business to form a new standalone company, Haleon.
AandZ Pharmaceutical, a manufacturer of high-quality, cost-effective supplements, has expanded in B2B and private-label manufacturing, offering various calcium carbonate and citrate forms. The focus of the calcium supplement market is on maintaining market positions, emphasizing quality control, and consumer education rather than major new product innovations.
In conclusion, the calcium supplement market is thriving, particularly in the Asia-Pacific region. With a growing awareness of health and nutrition, coupled with effective distribution channels, the market is poised for continued growth in the coming years.
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