Hard Rock Atlantic City is set to organize a 'Community Walk' for Suicide Prevention named 'Out of the Darkness' in September.
In a commendable display of community support, Hard Rock Hotel & Casino Atlantic City is set to host the 2025 Out of the Darkness Walk on September 6th. This event, organised by the American Foundation for Suicide Prevention (AFSP), is part of a nationwide initiative to raise awareness and funds for suicide prevention.
The American Foundation for Suicide Prevention, established in 1987, is a voluntary health organization dedicated to saving lives, bringing hope, and supporting those affected by suicide. The organisation engages in funding scientific research, educating the public about mental health and suicide prevention, advocating for public policies, and supporting survivors of suicide loss.
Michael Sampson, General Manager at Hard Rock Atlantic City and AFSP NJ Chapter Board Member, expressed pride in the community's commitment to supporting the AFSP New Jersey Chapter. Mike Llama, Executive Vice President and Chief Operating Officer of the American Foundation for Suicide Prevention, expressed gratitude for Hard Rock Atlantic City's continued commitment to the foundation's mission.
The 2025 Out of the Darkness Walk will depart from the Atlantic City Boardwalk in front of Hard Rock Atlantic City at 10 a.m., with registration beginning at 9 a.m. The walk is expected to be the largest in New Jersey, with participants sharing personal stories and experiences, fostering a supportive community for those who have lost loved ones to suicide or are struggling with mental health issues.
Hard Rock International (HRI) operates venues in over 70 countries with more than 309 locations. Hard Rock Hotel & Casino Atlantic City, located on the legendary Atlantic City Boardwalk, offers a gaming floor with 2,425 slots, 130 table games, and a dedicated Sportsbook. The resort also houses Rock Spa® & Salon, offering music-inspired treatments, and boasts more than 15 food and beverage options, including Council Oak Steaks & Seafood, Kuro, Il Mulino, and Hard Rock Cafe.
The partnership between Hard Rock Atlantic City and the American Foundation for Suicide Prevention has resulted in the Atlantic-Cape Walk raising over $1 million since 2017. In 2024, under Michael Sampson's leadership, The Casino Association of New Jersey helped raise over $280,000 for the Out of the Darkness Walk.
For those interested in participating, volunteering, or donating for the 2025 Out of the Darkness Walk, more information can be found on the official AFSP website. Together, we can help bring light out of the darkness and support those affected by suicide.
The American Foundation for Suicide Prevention, a voluntary health organization working on science, mental health, and health-and-wellness, commendably partners with venues like Hard Rock Hotel & Casino Atlantic City to host events such as the Out of the Darkness Walk. In 2025, this walk, organized by the AFSP, will take place at Hard Rock Atlantic City and aims to foster a supportive community for mental health, encouraging discussion and fundraising for suicide prevention.
