Highlighting a Local Franchisee: D1 Training Establishment in Billings, Montana
The fitness landscape in Bozeman, Montana, is set for a change as D1 Training prepares to open its doors in early 2026. The upcoming facility, which can be explored further on the official D1 Training website and local Bozeman news sources, marks the expansion of the renowned athletic development brand.
The Bozeman branch was launched by franchisees Josiah Johnson, Michael Rider, and Larry Iverson in 2024, bringing the D1 Training philosophy to the community. The facility specialises in athletic development for youth and adult athletes, with a strong emphasis on creating a good foundation and a healthy relationship with working out.
For Johnson, Rider, and Iverson, the journey to launching D1 Billings was not without its challenges. As novice gym operators, they faced a steep learning curve. However, they overcame these hurdles by sharing member stories to inspire others and showcase diverse success stories. Rider, in particular, advises future franchisees to follow the provided playbook when operating a D1 Training facility.
One of the key aspects that attracted the Billings franchisors to the D1 Training franchise model was its turnkey nature. As full-time professionals, they appreciated the support and resources provided by the D1 Training HQ team, who are 'constantly' coming out with revenue drivers and education to support coaches.
D1 Billings also places a significant emphasis on community and family. In addition to classes for junior high school-aged athletes (specifically those aged 7-14), the facility dedicates time to helping older individuals. This holistic approach to fitness is reflective of the D1 Training's mission to support and empower individuals of all ages and backgrounds.
Johnson, the co-franchisee, stresses that operating a D1 Training facility requires effort and work, and it's not a passive opportunity. He encourages owners to set the tone, work out on a daily basis, and support their team to ensure success. Rider, on the other hand, argues that some adults may need help just as much, as they may never have been a part of a gym before.
The D1 Billings team is already planning to launch a second location in Bozeman, Montana, further solidifying their commitment to the community. As the opening of the new facility approaches, the team remains focused on their mission: to provide a supportive and inclusive environment where individuals can reach their full athletic potential.
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