Hyundai and actress Julie Bowen advocate for safe driving among teenagers
Hyundai Launches Comprehensive Teen Driver Safety Campaign
Hyundai, in partnership with INNOCEAN USA, has embarked on an extensive teen driver safety campaign. The automaker has collaborated with The Wall Street Journal for a custom safety-focused video content series titled "Teen Mode", set to launch on October 25.
The content will reside on Hyundai's custom content site with The Wall Street Journal, Miles That Define Us. Meanwhile, actress Julie Bowen is spearheading a social content series on TikTok, Instagram, and YouTube during Teen Driver Safety Week (October 20-26).
Hyundai's campaign emphasizes advanced safety features, teen driver controls, and app-based monitoring to reduce teen driving anxiety and enhance safety. The 2025 vehicles, such as the Hyundai Elantra and Tucson, have garnered multiple safety awards, reflecting Hyundai’s commitment to protecting young drivers through top ratings and driver-assist technologies.
Key features of Hyundai’s teen safety campaign include teen driver monitoring tools and controls, advanced driver-assistance systems (ADAS), top safety ratings, and affordable pricing. The combination of these elements aims to provide a secure driving experience for both parents and teenagers.
The six-part series, featuring Julie Bowen and her driving-age sons, promotes safe driving and addresses concerns felt by both new drivers and their parents. The video content, which launched on October 21, highlights fears and concerns around teen driving, as well as the freedom and confidence it can provide.
The series uses humor to address common driving anxieties for both parents and teenagers while outlining how Hyundai's standard vehicle safety features can help keep teens safe on the road. The content shows how Hyundai's Vehicle Safeguard Alert features available on the Hyundai Bluelink App, such as speed alert, curfew alert, and geo-fence alert, give parents of new drivers a sense of control and peace of mind.
Hyundai's vehicles consistently receive high marks such as IIHS Top Safety Pick+ and five-star NHTSA ratings, ensuring enhanced protection for teen drivers in crashes. The company balances safety and affordability, reducing parental concerns about ownership costs while providing dependable vehicles suited for inexperienced drivers.
The video content will be amplified in partnership with YouTube and Facebook via audience-targeted placements. Co-branded static and high-impact video media will also run throughout The Wall Street Journal Digital network. The series of vignettes tells the personal stories of three families from across the country and how Hyundai's standard safety and technology features help provide teens with more confidence and parents with a sense of control while they are on the road.
According to the Federal Highway Administration, the percentage of 16-year-olds with a driver's license has decreased from about 46% in 1983 to around 25% in recent years. Julie Bowen, expressing her enthusiasm about the partnership, stated, "As a parent, making sure my kids are safe when they get behind the wheel is very important to me." She further added, "It was great to partner with Hyundai and my sons on this project to show that practice and preparation plus key vehicle safety features can help teens feel more confident on the road."
Hyundai is proud to offer industry-leading safety features on its vehicles with its network of advanced SmartSense safety technology. The series highlights a variety of common driving challenges like parking, navigating traffic, and dealing with blind spots. The campaign is expected to make a significant impact on teen driving safety by raising awareness about safe driving technologies and Hyundai's commitment to teen driver safety.
- The 2025 vehicles like the Hyundai Elantra and Tucson, equipped with advanced safety features, have received multiple safety awards, demonstrating Hyundai's dedication to health-and-wellness and safety.
- Julie Bowen, in collaboration with Hyundai, has launched a social media series on TikTok, Instagram, and YouTube during Teen Driver Safety Week, focusing on fitness-and-exercise and lifestyle aspects of responsible driving.
- Hyundai's teen driver safety campaign features parenting advice alongside technological solutions, such as the Hyundai Bluelink App's Vehicle Safeguard Alert, to promote a balanced and connected approach to teaching young drivers.
- In the entertainment industry, Hyundai has partnered with The Wall Street Journal to create a custom content site, Miles That Define Us, showcasing science-based content about the latest innovations in safety-focused technology.
- As part of its comprehensive teen driver safety campaign, Hyundai's six-part video series on social media not only addresses concerns related to social-media distraction but also highlights the role of technology in ensuring a safe and enjoyable driving experience for both teenagers and parents.
