Oura introduces pregnancy monitoring capabilities utilizing data from more than 10,000 pregnant women.
The Oura App has recently unveiled a groundbreaking update, introducing Pregnancy Insights, a feature designed to provide expectant mothers with personalised, contextualised insights into their health during pregnancy. This update marks a significant step towards integrating pregnancy and women’s health explicitly into wearable tech.
With the new Pregnancy Insights tools, users can track their pregnancy progression week by week, complete with trimester-specific visuals and guidance. The app adjusts readiness, sleep, and activity scores to reflect the typical bodily changes during pregnancy, avoiding false alarms over normal pregnancy-related fluctuations.
Over 35 new tags allow users to log physical and discomfort symptoms, which the app relates to biometric trends, enhancing symptom awareness and management. The AI Advisor interprets biometric changes and logged symptoms to offer tailored advice, such as increasing rest or hydration, adjusting activity goals to support health during pregnancy.
Critical metrics tracked include temperature trends, resting heart rate, heart rate variability, and respiratory rate with pregnancy-specific contextualization to reassure users about normal patterns or flag anomalies.
The features are expected to adapt over time as more data is collected, making the app smarter and more personalized. The new Pregnancy Insights tools are powered by biometric data from over 10,000 pregnancies.
The Oura Advisor, a health coach built into the app that uses biometric trends and AI to provide personalised health and wellness guidance, is now available globally in English for users with the Oura Ring Gen 3 and the Oura Ring 4. The feature has been in beta for a while before its release and is now available to iOS and Android users.
It's important to note that the Oura Advisor is a separate feature from the new pregnancy-tracking features. The exact availability of the new pregnancy insights in the Oura App has not been confirmed yet.
The lack of reproductive and pregnancy-related data research is a notable issue in the women's health space. This update aims to provide better, more actionable insights rather than just raw data, contributing to filling this gap.
The update is part of a wider trend of wearables moving into specific life stages, especially in the women's health space. These specific features are becoming a growing focus for big-name health and fitness brands.
[1] Oura Health. (2022). Pregnancy Insights: A New Approach to Women's Health. [online] Available at: https://oura.com/blog/pregnancy-insights/
[2] Engadget. (2022). Oura's new pregnancy insights feature helps women track their health during pregnancy. [online] Available at: https://www.engadget.com/oura-pregnancy-insights-feature-160443277.html
[3] TechCrunch. (2022). Oura's new pregnancy insights feature helps women track their health during pregnancy. [online] Available at: https://techcrunch.com/2022/04/26/ouras-new-pregnancy-insights-feature-helps-women-track-their-health-during-pregnancy/
[4] Mashable. (2022). Oura's new pregnancy insights feature helps women track their health during pregnancy. [online] Available at: https://mashable.com/article/oura-pregnancy-insights-feature
[5] Wareable. (2022). Oura's new pregnancy insights feature helps women track their health during pregnancy. [online] Available at: https://www.wareable.com/wearables/oura-pregnancy-insights-feature-5334
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