Professionals participating in the Tour de France vouch for a specific juice from Düsseldorf
In the world of professional sports, particularly endurance events like the Tour de France, athletes are constantly seeking an edge to perform at their best. One such natural ergogenic aid that has recently gained significant attention is the Montmorency sour cherry juice concentrate.
Produced by Cellavent, a health products company based in Düsseldorf, this concentrate has been a game-changer for many athletes. Founded in 2006 by Haag and Robert Appuhn, Cellavent aims to create effective health products, and their Montmorency sour cherry juice concentrate is no exception.
The Montmorency cherry, known for its high density of secondary plant substances, has been well-researched scientifically. Its key ingredient, anthocyanins, is responsible for its numerous benefits. These polyphenolic compounds have strong antioxidant and anti-inflammatory effects, making them ideal for athletes.
One of the primary benefits of Montmorency sour cherry juice concentrate is its ability to enhance recovery after intense endurance exercise. By reducing exercise-induced oxidative stress and inflammation, it diminishes muscle damage and soreness. This is supported by numerous studies[1][2][3].
Another advantage is improved muscle function and strength recovery. Consumption of sour cherry juice has been shown to accelerate muscle strength recovery and improve muscle function, enabling athletes to better tolerate intense training and competition[1][2][4].
The concentrate also increases blood flow during exercise. Anthocyanins in Montmorency cherries increase nitric oxide production, which enhances blood circulation. This improved blood flow delivers nutrients more effectively to muscles, supporting performance and recovery[1].
Sleep quality is another crucial factor for recovery, and tart cherry juice may help improve sleep quality due to its natural compounds[1][2].
Given these well-supported physiological benefits, it's no surprise that athletes in the Tour de France have turned to Montmorency sour cherry juice concentrate as a natural ergogenic aid. These factors contribute to quicker recovery, reduced muscle soreness, and overall better endurance performance[1][4].
The current leader of the Tour de France, Tadej Pogačar, is among those directly consuming the sour cherry juice concentrate after the finish line. The product has been so popular that it has been referred to as a "magic potion" by athletes participating in the event.
The increased demand for the sour cherry juice concentrate is exceeding all expectations, according to Cellavent's Haag. The company, which has been selling products based on Montmorency sour cherries since 2013, is currently experiencing the biggest hype in its history. This is reflected in the company's figures, with a 30 to 50 percent increase in sales compared to the previous month.
The Montmorency sour cherry juice concentrate is not only popular among professional athletes but also among sports doctors and amateur athletes. Its natural ingredients and scientifically-backed benefits make it an appealing choice for those seeking to improve their performance and recovery.
In conclusion, Montmorency sour cherry juice concentrate offers a natural and effective solution for athletes looking to enhance their performance and recovery. Its antioxidant and anti-inflammatory properties, combined with its ability to improve blood flow, muscle function, and sleep quality, make it a valuable tool for athletes in demanding endurance events like the Tour de France.
- The Montmorency sour cherry juice concentrate, produced by Cellavent, has been beneficial for health-and-wellness among athletes, particularly for endurance events like the Tour de France, due to its antioxidant and anti-inflammatory effects derived from the polyphenolic compound, anthocyanins.
- Fitness-and-exercise recovery is improved with the consumption of Montmorency sour cherry juice concentrate, as it enhances recovery after intense endurance exercise by reducing oxidative stress, inflammation, and muscle damage.
- Nutrition and healthy-diets can be positively influenced by the incorporation of montmorency sour cherry juice concentrate as part of a balanced diet, due to its potential improvement in sleep quality, muscle function, and blood flow during exercise, ultimately benefiting athletic performance.
