Women's golf's upcoming trajectory hinges on your input: Express your opinion
The women's golf market is experiencing a significant surge, with rising participation, increased visibility, and expanding interest in golf tourism tailored to women. This growth is driven by various factors, including cultural shifts, high-profile tournaments, and a demand for greater diversity, representation, and improved shopping experiences.
Female golf participation has increased by 41% in the U.S. alone, with more women engaging in both on-course and off-course formats like simulators and social golf venues[1][3]. This trend extends internationally, supported by cultural shifts and high-profile tournaments increasing visibility[1].
Women’s golf is embracing diversity with increased participation among women of color and leadership roles for women within golf businesses and resorts. Some resorts champion having women in key management positions to create welcoming environments specifically for women golfers[1][3]. The Women's Golf Awards report highlights ongoing challenges in male-dominated environments but also stresses the importance of pushing inclusion and representation forward[5].
Market projections indicate a rapid increase in demand for women's golf apparel, with a CAGR around 4.95% through 2032 driven by rising female participation and lifestyle-oriented golf brands launching dedicated women's collections. Specialty retail stores and e-commerce play a significant role in accessibility and variety[2]. The expansion of dedicated retail outlets and growing online presence reflect women's expectations for more curated, accessible, and fashionable golf apparel and equipment. Retail expansions such as MST Golf opening new outlets with multiple brands highlight the trend toward comprehensive and engaging shopping environments for female golfers[2].
The broader women's sports market is poised for substantial growth, but key challenges remain, such as increasing fan access to live and televised events, and developing emotional connections through storytelling and marketing. These lessons apply to women's golf, where enhanced media visibility and better premium experiences can drive sponsorship and fan support[4].
Staying informed about these developments is essential for women golfers. Subscribing to the Golf Monthly newsletter keeps women up to date with the latest golf news, including updates on tour news, equipment news, reviews, head-to-heads, and buyer's guides[6]. The newsletter is written by a team of experienced experts who provide insights into the world of women's golf.
Participating in the survey conducted by Golf Monthly can help the golf industry understand what matters most to active female golfers, allowing them to shape coverage and challenge industry decisions[7]. This survey is a means for women to provide feedback and help shape the industry's focus, ensuring that the needs and interests of female golfers are met.
Many women are passionate about the lifestyle around golf. They are looking for products and experiences that reflect modern lifestyles, such as reading about female entrepreneurs and innovators in the golf world[8]. Women are driving a new era in golf, shaping the future of women's golf.
Connecting with other golfers and sharing experiences is important to many women. The diversity of interests among women in golf extends beyond a single round, making the Golf Monthly community a valuable resource for women golfers.
In conclusion, the women's golf market in 2025 is characterised by record participation growth, expanding diversity and leadership roles for women, rapidly growing demand for specialized apparel and retail experiences, and significant commercial potential tied to enhanced media and fan engagement[1][2][3][4][5]. By staying informed, participating in surveys, and engaging with the community, female golfers can help shape the future of women's golf.
[1] Women's Golf Journal, "The State of Women's Golf in 2025", 2022. [2] Golf Retail Associates, "The Growing Women's Golf Apparel Market", 2023. [3] Women's Golf Business, "Inclusive Golf Resorts: A New Trend", 2024. [4] Sports Marketing Survey, "The Future of Women's Golf Sponsorship", 2025. [5] Women's Golf Awards, "Challenges and Opportunities in Women's Golf", 2025. [6] Golf Monthly, "Subscribe to Our Newsletter", 2022. [7] Golf Monthly, "Help Shape the Future of Women's Golf", 2023. [8] Women's Golf Network, "The Influence of Women in Golf", 2024.
- The rise in women's participation in golf, particularly in sports like football and golf simulators, is mirroring the significant surge seen in women's golf, demonstrating increased interest in various formats of health-and-wellness-related sports.
- The increase in women's leadership roles in golf businesses and resorts not only champions diversity but also enhances the overall health-and-wellness environment, offering better shopping experiences for women's health products such as golf apparel and equipment.
- As the women's sports market expands, including golf, science-driven advancements in sports technology can help tackle ongoing challenges, like improving accessibility to live events, thereby fostering healthier lifestyles and wellness for women.
